Services that Stand Out

Sales & Strategy

At FIREFLY, we focus our approach and guidance with your brand values, at the forefront, and how that best fits the strategic goals of the retailer.  Our experience, strong brand and retailer partnerships, and proven successes have fueled the growth of our brand partners in stores and online.

  • Strategic Retail Partnerships

  • Negotiation Leadership

  • Omnichannel Assortment Strategy

  • Pricing & Promotional Strategy

  • Category Innovation Planning

Account Management

Without flawless execution, strategy doesn’t matter.  At FIREFLY, we manage all aspects of doing business with retail partners. Our capabilities range from item setup, inventory planning & forecasting, digital optimization, and weekly category analysis to drive robust sales growth.

  • Vendor Setup

  • Item Setup and Maintenance

  • Inventory Management

  • Collaborative Forecasting

  • Promotional Planning and Execution

  • Product End of Life Planning

Analytics & Insights

The driver in your brand growth all starts with data analytics and insights.  We understand the significance of trends and what actions to take to execute successful strategies for sales growth.

  • Sales & Inventory Analysis and Reporting

  • Promotional Analysis and Reporting

  • Market Trends & Insights

 

E-Commerce

At FIREFLY, we know e-commerce.  We have a digital first mindset. We understand your brand needs a strong foundation at time of launch to fuel success. Our expertise will guide your brand to optimize the consumer’s digital engagement to increase conversion. Our added capabilities allow in-house campaign management and reporting to drive awareness and allow you to reach your ROAS goals.

  • Omnichannel Assortment Strategy

  • Product Detail Page Optimization

  • Conversion Improvement Strategies

  • Review Seeding Support

  • Media Spend and Optimization Management

  • Consumer Channel Engagement Analysis

Retail Marketing Services

Awareness matters.  Our 3rd party marketing partnerships provide you with comprehensive services that strategically set you apart.  We ensure your valuable marketing spend is efficiently executed to deliver on your ROI objectives.

  • In-store Display Creation and Execution

  • POS signage

  • Store Audits

  • Digital Marketing